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Wednesday, 16 March 2011

Pay as you go market comparison March 2011

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Together with the changes that @Tom announced yesterday, we’ve updated our pay as you go comparison table and have taken the opportunity to have a look at the bundles or packages that our main competitors are offering. Here goes a summary of the best deals at each price point:

For £5
T-mobile, O2, three and giffgaff are all offering unlimited (or 3,000 texts) for £5 a month. When you purchase giffgaff's £5 goodybag you will also get free calls & texts to giffgaff and free data until the 4th of April. Yeah, not for long, but it’s going to be a good tariff when we start charging anyway.

For £10
It’s hard to beat giffgaff’s 250 minutes, unlimited texts, unlimited data and free calls and texts to giffgaff. Maybe the closest is Vectone's 250 minutes + 250 texts + 400 minutes to Vectone + 2,000 texts to Vectone + 250MB/month for £10, followed by Three’s 100 minutes + 3,000 texts + 500MB for £10 or O2’s 100 minutes + unlimited texts for £10.

For £15
giffgaff at 300 minutes, unlimited texts, unlimited data and free calls and texts to giffgaff is still very competitive although doesn’t stand out as much as the £10 one. Three continues being the closest match with 300 minutes, 3,000 texts and all you can eat data. It still misses the free calls and texts to the same network but very competitive.

For £20
600 minutes, unlimited texts, unlimited data and free calls and texts to giffgaff is a strong offer in the PAYG market. The closest follower to this deal is also Vectone with 600 minutes + 1,200 texts + 800 minutes to Vectone + 4,000 texts to Vectone + 500MB/month for £20. Maybe Vodafone or O2’s 300 minutes + unlimited texts + 500MB of data for £20 are the next best ones.

For £25
1,500 minutes, unlimited texts, unlimited data and free calls and texts to giffgaff is probably the second most outstanding tariff together with the £10 one. We used to have some competition with ASDA’s 2,000 minutes and 2,000 texts for £25, but their offer ended the 7th of March. Now the best you can get is Three’s 500 minutes, unlimited texts and all you can eat data.

Tariffs
With regards to tariffs there have been a few changes these past weeks, especially with T-Mobile . They now charge 20p for calls to mobiles (was 10p for calls to T-mobile and 25p for all other mobiles) and 12p for all texts (used to be 6p to T-mobile and 11p to other mobiles). What I found interesting is the new way they charge for data. It’s £1/day max and the Fair Use is 500MB a month. Moving the Fair Use to a month instead of per day allows users to have daily peaks of data usage without having to pay extra. Smart move T-Mo.

I am aware this is a very simplistic view of the market but I thought it’s better to keep it short than drilling down into the detail of all networks. Please let me know your thoughts and if there any other relevant offers which we are missing here.

SOURCE: http://community.giffgaff.com/t5/Blog/Pay-as-you-go-market-comparison-March-2011/ba-p/537447